Client Larry Bradford came in with a radical idea— What if the luxury ceramic grill brand, Green Egg, had a protective outer cover that would provide safety as well as allow customization? Sounds like a good idea, right? Riverworks thought so, and we set to work creating a face for this new product, the Armor Grill Shield.
With hopes that this brand could be as indispensable and ubiquitous as Yeti, I created a logo that is friendly while still strong, light-hearted yet controlled. Riverworks hopes to build out the brand for this innovative new product soon.